Dr. Zuee Javaira is an Assistant Professor in the Department of Business Administration at FUUAST, where she has served since 2009. With a PhD in Management Sciences (Finance), she specializes in Financial Management, Corporate Finance, Behavioral Finance, International Finance, and Investment Analysis. She also serves as Coordinator Female Affairs, is a member of the University Discipline Committee, and has held several key administrative roles at both departmental and university levels—demonstrating her strong commitment to academic leadership and institutional development