(HOD - Head of Department - Business Administration) I am currently working as Assistant Professor Marketing at Department of Business Administration. I have almost 19 years, diversified, experience in teaching, training, research, & consultancy in both public & private institutes. I am working as Assistant Professor (Marketing) at FUUAST Islamabad, also worked as Teaching Associate at HUST P.R China during my PhD study. I have been actively involved in empirical/quantitative research in the areas of Consumer Behavior, Services Marketing, Marketing Management, Innovation and Technology, Brand Management, Business Plan Writing. So far, I am supervising 04 MS & 03 MBA Students, my one student has completed his MS Degree in 2021.

Research Interests: Marketing, Consumer Behaviour, Innovation, Services Marketing, Brand Management .